Graphic Design, Art Direction & Illustration
Created ‘Designer in Residence Series’, transforming Meerson’s store presence. Identified and exploited the fact that the brand’s founder was still active as a point of distinction and crafted a residency that elevated it.
This resulted in significant increase in sales in the store which were only beaten by Rolex. Shaped the events to appeal directly to cultured individuals, facilitating the brand’s status to grow via both increases in sales and association with relevant ambassadors.
An abstract representation of each location was illustrated and manipulated throughout communications.
